I had just started side hustle nation a few months earlier and it was exciting to see the superengaged tribe shed built over the years. Get this weeks book news every friday, the book marks bulletin. Lauriane, this is excellent advice for authors using instagram to launch their books. At your book launch or at other venues you might want to hand out more valuable gifts such as pens, sticky notes, mugs, tee shirts, or other items as appropriate. She partnered with several independent bookstores and gave them.
Bookmark templates that you can use to create bookmarks for books. Fortunately people like nick loper the chief side hustler at are proving me wrong with the right amount of effort and smart work, you can parlay a free book launch into a profitable stream of income. Show off pictures, book illustrations, and visually appealing graphics. It will also expand your reach, your network, and may even present possible partnership opportunities with. He offers book marketing services and custom author website design. To celebrate the launch of her new release, chosen ones, veronica roth ran a virtual book tour mostly using twitch. Book launch blueprint the stepbystep guide to a bestselling launch. Theres lots of facebook 101 for authors information to absorb, so you might want to bookmark it so you can refer back to it later.
Whenever you have any reason to mail something to someone, include a bookmark and a business card. Book promotion pens, sticky notes, and other gifts. Over the last decade, ive worked with hundreds of authors and launched dozens of books to the top of the new york times, wall street journal, and other bestseller lists. Start here ecourses for authors authors guide books.
Theres just something about a business card thats personal, and keeps your contact information at a persons fingertips. Jun 12, 2015 14 ways to crash your book launch authors, do not try this at home by kimberley grabas explains why book launches need to build excitement and anticipation and how to do it. How to use swag to support your book marketing jane friedman. As great as bookmarks are, just about every author has one, so what can you do to be different. Write the title of the book in the designated area. Some readers collect magnets that depict book cover art. My book launch im a hybrid author with a traditionally published book, one i rereleased on my own after it was traditionally published, and a kindle scout winner.
Rob eagar book marketing expertise for authors at every. Not sure this is the exact right idea, but i love giving ppl a place to state, i was here. They offer an exciting opportunity for new readers to explore the settings and characters of your book, with intriguing hints to draw them into the story. Both sizes work well, however the larger size gives you more real estate for your marketing. A launch will build your author business by increasing your email subscribers and social media followers. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. T hough we are in a digital age, as an author, having a business card to hand out to people is extremely important. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. Publishers can promote their authors books to increase their following before a launch, as part of a backlist push, or even to drive readers to their own online properties to achieve other marketing goals, including growing their publisher email lists.
Bookmarks connects authors with readers in an annual. Books, bookmarks, business cards or digital giveaways. Whether you decide to highlight yourself as an author or highlight your book for promotion we have a template for both. But some authors are using the platform to host book launch events and interviews as well. Her launch day livestream on twitch was in conversation with leigh bardugo. If you create a new bookmark for each series, you can be inventive about including a bookmark for series 2 in a book sale for series 1 to encourage crosssales.
Let the writers book launch journal guide you through the marketing and promotional tasks every author should do to ensure a successful book launch. Book marketers know the simplest version of a crosspromotion is an agreement to send a newsletter about another author s book when they launch. So whats the best kind of book marketing and promotional stuff for authors to. Ive made bookmarks with rounded corners and embossed writing. Book launch tracker this tool will simplify your journey by creating a list of tasks that you need to accomplish and tracking your overall progress. Ebook launch is a proud member of the alliance of independent authors. Did you add an image of your bookmark to your amazon author page.
Find the right readers create a winning plan launch your new book. Aug 01, 20 promote and market your book like a master. I especially like your suggestion not to post just to post. Create a bookmark book report following the directions below and using the attached bookmark template. One thing i often tell authors when it comes to picking those giveaway items. It can also help you establish your brand, your message, and presence on the web. Jul 18, 2017 35 ideas to promote your book on instagram. You can run a promotion where you give your readers a free bookmark highlighting a different book than the one they just purchased. Using this form, you can choose optional extras to complement your cover design. An author bookmark is also a great way to show off photos, book art illustrations, or inspirational pictures. When the event was midway, i was surprised that the hundredplus seating capacity was almost filled up. Bookmarks are a great way to spread the word about your book and can be useful during author signings, giveaways and when your book is appearing at a book fair or conference. How to make business cards, bookmarks and other kickass author swag for your.
A simple 10step book launch plan you can easily use to outrank bestselling authors. One recurring theme was creating book swag or print materials to support your book launch. Finding the exact right time to launch a book, goes hand in hand with any prepublication launch plans you may have. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. Many authors want something to give to their fans or people at writing conventions, book signings, or extras with their book order. Jul 08, 20 authors and bookmarks back in the early days of publishing for me were talking 2005 i always had a huge stack of bookmarks at my disposal. We only offer this service for book covers that we have designed. Ill definitely bookmark it to come back to when im ready to launch a book. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Surprisingly, many people still keep a collection of business cards from the business and personal contacts that they meet. If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. How to confidently plan and execute a successful book. You dedicate a few weekseven monthsto writing the book.
As an example, heres a press release for an online book launch party. Book promotion materials such as bookmarks and rack cards. Book launch tools, resources and content to help authors. I run a big giveaway contest of 10 signed bestsellers in the market i want to enter and target readers who like those authors or subjects with facebook ads. The coronavirus pandemic derailed these authors book. How to get selfpublished books into stores and libraries. Authors, readings, launches move to online star tribune. And btw i never try to trick readers to think that the book is free and drive them to the paid book.
The hardest part of writing a book isnt writing it, its launching it. At your book launch or at other venues you might want to hand out more valuable gifts. Here are 25 bookish goodie bag ideas for your book launches, readings, signings and other promotions. Finally, when the dust settles, youre rewarded with a handful of daily sales. Authors and bookmarks back in the early days of publishing for me were talking 2005 i always had a huge stack of bookmarks at my disposal. You can even add a responsive graphic such as a qr code that will allow the reader to go directly to your website or blog. Marr pointed this fact out to me when i met her at the rt book lovers convention in chicago in april. Most importantly, it shows the books in the order they should be read. I know some authors do this, but i consider it very short term strategy. Selfe a joint venture from biblioboard and library. Any kind of material used to market your book is considered swagincluding little giveaway items that remind readers of your work. Cattapan will be signing books at a special meet the author event at tealula in park ridge on thursday, july 23, from 6 to 9. How to make business cards, bookmarks and other kickass author. Todays guest blogger, joel pitney, is a writer, filmmaker, and book launch specialist.
May 05, 2017 if done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. Money grows on trees, the book launch bits and snippets of. I remember attending one of natalies book launch events at world domination summit in 20. Nov 06, 2018 that contact is important, because readers remember you and your work if they have a bookmark in their latest book or a magnet on the refrigerator door. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. Ad starrling has 3d models for her latest book launch. Ordering other marketing materials business cards, bookmarks, postcards, etc. Friedman also points to a pair of services aimed at helping librarians discover selfpublished titles. Seven no nonsense book launch tips for broke authors. How to confidently plan and execute a successful book launch. Promote your promos highlight your own facebook, website, and new release giveaways among others via our dynamic and filterable sweeps directory. Dec 21, 2016 todays guest blogger, joel pitney, is a writer, filmmaker, and book launch specialist. You dont have to pay someone to design your bookmark for you, in fact if you have a book cover its really easy to make one yourself.
Culture books features the coronavirus pandemic derailed these authors book launches. This can also extend to running competitions on each others facebook pages, or practically anything you can think of. How to host a facebook launch of your selfpublished book. It was an added delight, not something you expected going into it. Three uwmadison authors are celebrating the planned early spring 2002 publication of new books from the uw press john diekelmann, nancy diekelmann and robert schuster will join with colleagues to launch the books at a reception tuesday, june 26, 4 p. A bookmark is a strip of card stock, or other material used to mark ones place in a book. Before we get to our bookmark template here are a few examples of how other authors have promoted their books with bookmarks. Im a hybrid author with a traditionally published book, one i rereleased on my own after it was traditionally published, and a kindle scout winner. The sensual pleasures of a beautiful book bookbaby blog. If you are going to go with the bookmark idea invest in a unique and durable bookmark think wood, metal, plastic. Many kindle authorities claim that launching a book for free no longer works ive definitely said this recently.
Historical crime writer angela buckley explains why its a great idea to hold an online launch for an indie book, and shares her top tips on successful facebook launches, based on her own experience with her new nonfiction title, amelia dyer and the baby farm murders, which reached an astonishing 5,000 people. I did a new bookmark for every release i put out with carnifex press and every one of my own releases got the bookmark treatment with the website on one side and the book cover and ordering info on. We suggest going to a promotional gift supplier and using their templates to fit your copy in the designated space. From our wide range of online author content, you can access video interviews from topselling authors sharing tips and advice. But heres the interesting thing book launches arent that complicated in fact, here at authority. Next week ill detail these out for you, along with a handy prepub checklist you can print off and use. One of the first things every entrepreneur does after launching their. If your nonfiction book is near completion, the following 10 book launch ideas. Other book marketing and promotional strategies can be tweaked and refined over time, but your official book launch comes around but once, and youll need more than a smidgen of courage to see it through. Popular science and technology aimed at a broad audience. Author debbie karpowicz created chocolate tasseled loafers as swag for the launch party.
Crafters design keychains featuring book covers or author. The coronavirus pandemic has brought the literary world to a halt. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Last year, she joined me on the podcast to share how to repurpose content into multiple income streams. Love the idea of having a bookmark for the book launch invitation. Free author bookmark template and bookmark ideas adazing.
Mar 31, 2020 culture books features the coronavirus pandemic derailed these authors book launches. Since bookmarks are the goto method for keeping ones place in a book, author bookmarks can be a wise marketing tool. Oct 08, 2018 book promotion pens, sticky notes, and other gifts. Rob eagar is a book marketing expert who has helped authors hit the new york times bestseller list and make more income from their writing. Filled with checklists of essential tasks, an abundance of publicity suggestions, and questions to personalize your promotions, the writers book launch journal will lead you on the journey to a fun and fulfilling book launch. From virtual book launches to emailed writing prompts to skyped book clubs to videos of authors reading aloud, readers and writers are.
This is similar to the launch that i did for my book relaunch your life, except that i didnt run a free promo. With this project, dassler is blazing a trail at ohio state, redefining her class structure, curriculum, and assignments to facilitate learning using this. It will also expand your reach, your network, and may even present. Cynthia dassler, from the department of evolution, ecology, and organismal biology, will create the studentauthored organismal diversity textbook during book launch. Id love to know if youve done a book launch on a holiday, or as part of a seasonal event. Those pieces of swag keep your book and your name in front of the people wholl most likely buy your next book.
I can see this working both for fiction and nonfiction. The next stiff, or a whole new mind, or predictably irrational, or the brain that changes itself, or how we decide, or the drunkards walk. Marvelles bookmark has the overall dimensions of 3 x 8 7. With a book launch much like outrageous stunts or deathdefying acts of daring you really only have one chance to get it right. May 21, 2016 online facebook events are an excellent way to launch a new book, both fiction and nonfiction. To keep things simple, im giving you an example of a book launch that covers 12 days.
How crowdfunding helped tell the story of little roo. Is there value for authors in having bookmarks and business cards. Not only will the bookmark stand the test of time, readers are also more likely to use the bookmark with other books, keeping your name front and center. In fact, im a little bit scared it wont work or that itll blow up in my face. Book swag comes in many shapes and sizes, ranging from the basic paper bookmark to personalized bottles of expensive champagne. For my upcoming book launch, im doing something super crazy that almost feels too risky. All book launch book promotion book publicity free guides online marketing. Aug 16, 2017 instead, i began making the book conference rounds, trying to learn as much as possible from what other authors have done to get their books in the publics eye. Use your author bookmark to urge your readers to take a specific action, whether its signing up for your email list, joining a book club. I tend to go overboard with my courses and tutorials, and am trying to simplify. These two front and back business card design templates are fully editable in photoshop. Oct 16, 2016 with so much of our work as selfpublishing authors demanding the use of high technology, its both comforting and refreshing to tap into one of the most traditional and lowtech devices there is to market your book.
Money grows on trees, the book launch bits and snippets. I learned that bookmarks and postcards were the most the costeffective materials a budgetconstricted author could have printed in bulk, which meant i could afford to print plenty to hand away at every event and to send out to possible retail outlets. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. With author bookmarks, a writer can promote their website, other books, events, and promotions. Authors to launch new books university of wisconsin. Book release party childrens book writers book launch launch party the book childrens books product launch illustrators parties mary robinette kowal stunned readers with her charming first novel shades of milk and honey, a loving tribute to the works of jane austen in a world where magic is an everyday occurrence. Kindle launch behind the scenes of a 20,000 download.
935 531 1095 1148 1301 960 1135 1333 171 1432 399 177 232 523 483 424 1294 1124 692 39 116 168 1408 495 345 928 1508 492 212 923 637 85 1348 1283 358 457 1158 39 624 222 921 1012 1422